Blog
Never Lose Your Audience in the First Paragraph Again
I’ll be honest with you: My last article sucked. Big time. The sole number of people who kept reading past the first 2-3 sentences can be compared with the Jaguar's new logo fan base. This was surprising to me, especially because I took my time to add fancy words, funny analogies, all that spice. So I went through it again with “fresh” eyes and realized that I started off with a grammar mistake.
The Worst Headline Mistakes
Every time you Google something, scroll through your news feed, browse Facebook, or even walk past the library aisles, it’s always the headline that grabs your attention. We choose what to read or consume based on the headline. That’s what we see first—not the introduction, not the authors, not the reviews—the headline. In this article, I’ll show you how to create clickable headlines and highlight the worst mistakes you can make.
3 Easy Steps To 13X Your Referred Customers
Imagine a world where cloning your best clients is possible. It would be amazing, and the best part is that it’s happening everywhere around you…
The Key to Dominating Your Market: Mastering the Art of the Perfect CTA
Let’s play a simple game. I’ll tell you a subject, and you tell me the first thing that comes to your mind. 1. Elegant watches 2. Expensive smartphones 3. Gay streaming platform
The Secret Sauce for Turning ‘Maybe Later’ into ‘Take My Money!’
Welcome to the world of retargeting, where your lost prospects don’t have to stay lost forever.
Get More Sales By Improving Your Writing (part 3 - Stop Waffling Around)
You know what really kills sales? ⠀ Being boooooooooooring. ⠀ And the most boring thing in the world is something called “waffling”. ⠀ You might not know the term but once I show you some examples you’ll start seeing it everywhere.
Get More Sales By Improving Your Writing (part 2 - The Undefeated BAR test)
It’s time we make it actually easy to breeze through for a reader. Once we’ve lured them in it’s our job to keep them reading whatever we wrote. ⠀ So how do we do that? ⠀ The same way you’d do it in a bar.
Get More Sales By Improving Your Writing
Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and beat any and all competition. ⠀ Being a good writer borders on being a superpower. ⠀ There’s just one problem.
Using Retargeting To Get More Clients And Close More Sales.
Ever had the experience where some product just keeps chasing you? ⠀ You check out a certain type of lawnmower or powerdrill and before you know it your Internet feed gets haunted for a full week, showing you the same ads everywhere you go. ⠀ It’s called ‘retargeting’ and it’s a shame that it’s used in such a sloppy way. Because....
How To Write Ads, Reports, Blogposts and Scripts That SELL
The Pareto Principle states that 20% of content online gets 80% of the views. ⠀ That’s what they taught me in business school. And it’s dead wrong. ⠀ It’s more like 5% of content gets 95% of views. ⠀ You know why?
Three Letters That Will Magically Get You More ClientsCrafting an RSO - part 2
The number 1 thing you can do to make marketing for your business to pay off is: craft an RSO. ⠀ A Rock Solid Offer. ⠀ Here’s how:
Do You Make This Mistake In Marketing?
Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending over 50K/day using Google AdWords and the ROAS was +/- 5. ⠀ Meaning: for every $1 that was put in we were making $5 back! ⠀ That’s so good it should be illegal.