27 Aug
The Secret Sauce for Turning ‘Maybe Later’ into ‘Take My Money!’

 Imagine this: You’re shopping online for a pair of sneakers. You browse through a few options, maybe even add a pair to your cart. But then—life happens. You get a call, or maybe your cat decides now is the perfect time to sit on your keyboard. You close the tab and move on, sneakers forgotten.

 But wait! The next day, you’re scrolling through Instagram, and there they are—those exact sneakers, practically begging you to buy them. It’s like they’re following you around. Creepy? Maybe. Effective? Absolutely.

 Welcome to the world of retargeting, where your lost prospects don’t have to stay lost forever.


 Why Retargeting is So Much More Than Digital Stalking 

We’ve all been there. Those ads that just won’t quit. They’re like that clingy ex who keeps texting, even after you’ve made it clear you’ve moved on. That’s bad retargeting. But here’s the thing retargeting doesn’t have to be annoying. In fact, when done right, it’s the secret sauce that turns “maybe later” into “take my money!”

 So how do you make retargeting work without creeping people out?


 The Right Way to Do Retargeting (And Actually Make Money)

 Retargeting isn’t about flashing the same ad over and over until your prospects give in out of sheer exhaustion. It’s about meeting them where they are in their buying journey and giving them the nudge they need to move forward.

 Think about it like this: 

  • Step 1: Awareness – Your prospect realizes they have a problem (like needing new sneakers).
  • Step 2: Consideration – They start looking for solutions (comparing brands, styles, prices).
  • Step 3: Decision – They pick a solution and, ideally, buy from you.

 If your ads only show up at Step 3, you’re just another option in a sea of options. But if you start engaging at Step 2, showing up with helpful info, reviews, and even a discount, you’re suddenly the frontrunner. You’re the brand that “gets them.” And people buy from brands they feel connected to.


 The Secret Sauce: Tailored Messages for Each Step 

The magic of retargeting is in personalization. Instead of bombarding your audience with the same tired message, why not mix it up? Maybe start with an ad that offers a guide on choosing the right sneakers for their needs. Follow up with another ad showcasing customer testimonials. Then, close the deal with a limited-time discount on the exact pair they were eyeing.

 This way, you’re not just advertising—you’re adding value. And people love value. 

Talk Soon,
Denver Crasto 

P.S. Still curious about how you can use retargeting to boost your sales? Let’s chat! Our agency can help craft a strategy that’s as unique as your business. No strings attached, just solid advice. If you like what you hear, we can work together. If not, no worries—no hard feelings, no hard sell.

 Sounds good? Fill out this form: HERE

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