Blog #Write blog
Never Lose Your Audience in the First Paragraph Again
I’ll be honest with you: My last article sucked. Big time. The sole number of people who kept reading past the first 2-3 sentences can be compared with the Jaguar's new logo fan base. This was surprising to me, especially because I took my time to add fancy words, funny analogies, all that spice. So I went through it again with “fresh” eyes and realized that I started off with a grammar mistake.